#PassTheCrown is #3 of the Best Social Media Campaigns We’ve Ever Seen

BRAFTON: #PassTheCrown by Dove In 2004, Dove debuted its #RealBeauty marketing campaign to center its platform mission statement around the core values of inclusivity, natural beauty, and positive body image. Since then, Dove has become an industry leader when it comes to intrinsically connecting values with new brand-defining campaigns. This past year, Dove kicked off another unforgettable social media marketing campaign called #PassTheCrown as part of its mission to pass the CROWN Act, which is anti-hair discrimination legislation that aims to end race-based hair discrimination, in all U.S. states. Read more.